Cricket Wireless x HBCU Celebration Bowl

The Cricket Wireless Celebration Bowl activation was a fast-paced, live event production that brought together brand activation, content creation, and social storytelling on one of college football's biggest stages. With only a three-week fabrication timeline, I led production in partnership with fabrication vendor, SCPS, to design, fabricate, and deploy two custom content capture maces that allowed creators to film immersive experiences throughout the event.

As producer, I managed production planning, fabrication timelines, budget, vendor coordination, logistics, and on-site execution while overseeing the creation of more than 20 pieces of social content across the three-day event. Working closely with internal teams, creative partners, and vendors, I ensured all deliverables were captured, edited, and published in real time to maximize audience engagement during the event.